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Coca-Cola Named Title Sponsor of Bowl Season

New partnership unites two long-standing American traditions centered on community, celebration, and shared experiences. SAN ANTONIO – Bowl Season, the organization that celebrates the tradition and spirit of college football’s postseason, announced today a new partnership with The Coca-Cola Company…

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THE 68 VENTURES BOWL OFFERS BIG SUPPORT FOR TEACHERS

Mobile, Ala. (September 15, 2025) – Today, the 68 Ventures Bowl surprised Justine Wilson, a 6th grade U.S. history teacher at Grand Bay Middle School, with a $1,000 grant as part of the College Football Playoff (CFP) Foundation’s Extra Yard for…

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1st & 10 Club Major Applewhite Meeting Recap

On Monday, August 18th, the 68 Ventures Bowl welcomed Major Applewhite, the Head Coach of the South Alabama Jaguars, as keynote speaker at the 1st & 10 Club Meeting. This is Applewhite’s second season as head coach after spending three…

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